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Why Shop at

At we pride ourselves in offering the largest and most affordable selection of bridal jewelry available. Our business philosophy is simple: offer incredible value on gorgeous, fine quality jewelry and at low prices.

Four Generations of Jewelry Experience
We come from a long line of jewelry retailers in Las Vegas, NV, where four generations of jewelers have operated Las Vegas’ oldest chain of jewelry stores: Christensen Diamond Centers.  

We Have Been the Leading Moissanite Retailer Since 2009
From the beginning we have a been a leader in the Moissanite industry.  We were one of the first to dedicate a website to selling exclusively Moissanite jewelry.  We were the first to sell Moissanite jewelry in palladium, the first to offer fancy colored enhanced pink and yellow Moissanite gemstones, and the first to carry colored enhanced Moissanite gemstones.  

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