Moissanite vs Diamond
For centuries couples around the world have worn wedding rings as a symbol of their love and the commitment to each other. Although diamonds were at times used for engagement rings, it wasn't until the discovery of the Kimberley diamond mine in South Africa in 1870's that diamonds became widely available, and not until the 1940's that the DeBeers company cemented society's fixation on one particular stone: diamond.
CZ is just a simulated diamond
In the 1970's with the invention of the cubic zirconia (CZ) it was widely speculated that this new diamond look-a-like would alter the diamond and engagement ring market. However this prediction did not come true. Many jewelers believe the principle reason is because CZ is considered a "fake" gemstone due to it being lab grown, and therefore not "natural". Many have called it an "imposter".
Moissanite doesn't simulate, it surpasses diamond
We agree that CZ is nothing more than a gemstone that simulates a diamond. However we believe the reason it didn't significantly change the diamond market is not because it wasn't natural, but because it failed to live up to the hype. If the optical and physical properties of a CZ more closely matched or even exceeded that of a diamond, the diamond market would look much different than it does today.